I love making things

Geoff with the Emma design team

I’ve always considered design and technology materials. I use them to explore product direction, build intuition about a problem space, uncover constraints, and help people decide what to ship and why.

I’ll work with whoever the problem requires. I make prototypes people can poke at, not specs or decks to debate. A good one can sell a vision, validate a bet, or kill an idea before it gets expensive.

This approach has led to outcomes I’m proud of:

  • The first drag-and-drop email editor at Emma
  • A B2B platform at VF Imagewear that grew to $120M ARR
  • A 52% revenue lift at Ticketmaster
  • A program at Lirio that drove 4M+ vaccinations
  • A few acquisitions along the way

That’s why I keep doing this. The problems and tools change, but there’s always ambiguity to cut through and turn into something meaningful.