How I work

Design and technology are my materials. I use them to explore product direction, develop intuition about a problem space, uncover constraints, and help people decide what to ship and why.

I work with whoever the problem requires: product, engineering, leadership, sales, support. I like to make prototypes people can poke at, not specs or decks to debate. A good one can sell a vision, validate a bet, or kill an idea before it gets expensive.

That approach has traveled with me across a lot of industries: healthtech, fintech, edtech, martech, entertainment, and ecommerce. Different domains, same job underneath. Get smart on the space fast, then make something real enough for the team to react to.

It’s led to outcomes I’m proud of. The first drag-and-drop email editor at Emma. A B2B platform at VF Imagewear that grew to $120M ARR. A 52% revenue lift at Ticketmaster. A program at Lirio that drove four million vaccinations for a retail pharmacy client. A few acquisitions along the way.

That’s why I keep doing this. The problems change, the tools change, but there’s always ambiguity to cut through and turn into something meaningful.